Sena Decision AI shows automotive marketing and product teams why buyers pick a model or a rival, and which features they pay for. Every figure traces to a buyer answer, a dated photo, or the team's own files.
Automotive data analytics reads sales, registrations, and lead data by model and region. Buyers settle the shortlist before the showroom, and they hold the reason.
Lead data shows which models a buyer asked about. The shortlist, and the rival model on it, forms earlier.
Sena:Sena captures consented input on why buyers shortlist a model, which rivals they compared, and what would make them switch.
Trim and option plans start from past sales. Buyers in each segment weigh features and price differently this year.
Sena:Sena captures the features each buyer segment would pay more for, and the trim it would pick.
Sales data shows EV take-up by region. Buyers weigh charging near home and work before they choose.
Sena:Sena captures whether buyers would choose an EV next, and which charging and price barriers stand in the way.
Sena adds the buyer's reason to these four decisions.
Buyers state which models they shortlisted, what decided it, and what would make them switch, by segment and market.
Decides:Which price, feature, or message wins the buyer the rival holds.
See marketing decisions →Buyers state which features they value, which they would pay more for, and which trim they would choose, by segment.
Decides:Which features lead each trim, and at what price.
See product decisions →Buyers state whether they would choose an EV next, what charging they can reach at home and work, and what price would decide it. Dated photos show the public chargers in the areas a question names.
Decides:Which markets get the EV launch first, and which barrier the campaign answers.
See growth decisions →Buyers in the target segment state what they would pay for a concept, which body style and powertrain they prefer, and which car it would replace.
Decides:Which concept moves forward, and in which markets first.
See innovation decisions →Sena ties every figure to the photo or answer behind it, so a team checks it against its own automotive data analysis.
Each charger reading carries its photo, location, and date.
Each reason comes from a buyer who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
Auto dealership analytics shows the leads that reached a showroom. The rival question starts earlier, with two figures the team enters: the buyers who shortlisted the model this quarter and the share who name a rival as their likely pick, checked against buyer answers by segment and market.
The rival model calculator shows the buyers a rival can win and the revenue at stake.
A walkthrough runs Sena on one model segment in one market, from buyer answer to the pricing or campaign decision.
Pick the closest fit, and the walkthrough starts from that team's question.
Automotive data analytics on why buyers shortlist a model or pick a rival.
Book a marketing walkthrough →Concept, body style, and powertrain choices tested with buyers in the target segment.
Book a product walkthrough →Which features and trims buyers value, and what they would pay.
Book a pricing walkthrough →Where EV buyers are ready, and the charging and price barriers they name.
Book an EV walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Rival models | Automotive industry analysis of share by segment | Buyers state why they shortlisted or picked a rival |
| Feature pricing | Automotive data solutions built on past trim sales | What buyers value and would pay for |
| Showroom leads | Auto dealership analytics on walk-ins and test drives | Why buyers shortlisted the model before they arrived |
| EV readiness | EV take-up by region from registrations | Buyers' EV intent and the charging they can reach |
| Auditing | Lead, registration, and campaign reports matched by hand | Each buyer figure ties to its answer or photo |
Talk to the Rwazi team about one model segment, one market, and the decision on the table this quarter.