Sena Decision AI shows agriculture teams which inputs farmers buy, where they buy them, and what would make them switch. Every figure traces to a farmer answer, a dealer photo, or the team's own files.
Agricultural data analytics usually reads yield, weather, soil, and field data. Input sales turn on a different set of facts: which dealer a farmer trusts, what that dealer has on hand, and what a neighbor planted last season.
Shipments show which agro-dealers took the product. The farmer makes the choice later, at the counter.
Sena:Sena confirms the products and signage farmers see at named agro-dealers.
Price matters, and so do results on a neighbor's plot, credit terms, and the dealer's advice.
Sena:Sena captures which inputs farmers bought, why, and what would make them switch, by segment and market.
Expansion plans start from planted area and dealer counts. Farmer spend and preferences in that region sit outside those figures.
Sena:Sena captures what farmers in a target region grow, spend, and would pay.
Sena adds the farmer and the dealer to agricultural data analytics and settles these four decisions.
Sena captures geo-verified photos at the agro-dealers a question names and confirms which products and promotions are on display against the coverage plan.
Decides:Which region or dealer group gets sales attention first.
See sales decisions →Farmers state which seed, fertilizer, or crop protection product they used, what decided it, and what would make them switch, by segment and market.
Decides:Which product claim, credit term, or dealer offer leads the next agribusiness marketing push.
See marketing decisions →Farmers in a target region state the crops they plan to grow, what they spend on agricultural inputs, and where they buy.
Decides:Which regions and dealer networks to enter first.
See strategy decisions →Farmers rate each pack size, price point, and product claim, and name the input it would replace.
Decides:Which products and pack sizes launch, at what price, and where.
See product decisions →Each figure opens the photo or answer that produced it, beside the agriculture data in the team's own files.
Each dealer figure opens its dated, located photo. A dealer counts once its photo shows the product.
Each answer comes from a farmer who chose to share it. Every capture clears a multi-level QA flow. Sena declines a capture that misses the check, and the decline stays visible.
On the commercial side, agriculture data analytics usually ends at sell-in. The dealer gap compares the agro-dealers on the coverage plan with the ones where a photo confirms the product, split by region and dealer type.
The dealer gap calculator multiplies missing dealers by the team's monthly sales per dealer.
The walkthrough follows one crop segment in one market, from dealer photo to the season plan.
Pick the closest fit, and the walkthrough starts from that team's question.
Ag retail coverage checked against the plan, at the dealers a question names.
Book a sales walkthrough →Agribusiness marketing built on why farmers choose or switch, in each market.
Book a marketing walkthrough →Agricultural data analytics on input demand in new regions, market by market.
Book a strategy walkthrough →New agricultural inputs and pack sizes tested with farmers before launch.
Book a product walkthrough →Sena captures geo-verified photos and consumer activity in the markets a question names, when the question needs it.
Sena reads those captures beside the files and systems already in use, across 250+ integrations.
Sena compares the market against the plan and shows each gap, with every figure traced to its source.
| Area | Common method | Sena |
|---|---|---|
| Dealer presence | Sell-in and dealer orders | Geo-verified photos at each named agro-dealer |
| Farmer choice | Agriculture analytics on yield and field trials | Farmers state why they chose an input or switched |
| New regions | Planted area and dealer counts | What farmers in the region spend and would pay |
| Product tests | Trial plots and agronomist input | Farmers rate each pack size, price, and claim |
| Auditing | Field reports reconciled by hand | Each count links to its dealer photo or farmer answer |
Talk to the Rwazi team about one crop segment, one market, and the decision on the table this season.