#Inflation
7 ARTICLES

U.S. economy 2025: Inflation's lasting impact on consumer spending
Despite cooling inflation and steady job growth, U.S. households remain under strain. Rwazi Insights shows real wages have slipped 0.7% since 2021, leaving families with less purchasing power.
Benedicta PhilemonDecision Intelligence Analyst
Fast food inflation is eating away at its value promise
Over the past decade, fast food has quietly undergone a transformation, one that's catching both consumers and competitors off guard. Once heralded as the go-to option for affordable dining, fast food chains have steadily hiked their prices at a rate that now significantly outpaces broader food-away-from-home inflation. Between 2014
Benedicta PhilemonDecision Intelligence Analyst
Panic buying rises amid economic uncertainty
Last month, U.S. retail sales rose by 1.4 percent, with a 4.2 percent increase year-over-year. At first glance, these numbers might signal strong consumer confidence. But a closer look reveals a more urgent and complex story, one driven by anxiety rather than optimism. Consumers are not spending
Benedicta PhilemonDecision Intelligence Analyst
Retailers double down on private brands to combat inflationary pressures
Retailers are expanding private label offerings as inflation reshapes consumer spending. Nearly 60% of retailers are enhancing private label products, transforming budget options into strategic business initiatives that build loyalty and margin.
Benedicta PhilemonDecision Intelligence Analyst
The consumer spending slowdown: what it means for businesses and CEOs
A shift is happening in consumer behavior. Apparel spending is down 12% year-over-year, luxury in-store purchases dropped 9.3%, and grocery shopping patterns are shifting toward cheaper proteins. Shoppers are tightening wallets and prioritizing value.
Benedicta PhilemonDecision Intelligence Analyst
Thriving in inflation: value-driven strategies for FMCG success
The FMCG industry sits at a crossroads in today's economic climate. Inflation, persistent and global, is wreaking havoc on consumers and producers, demanding innovative solutions to keep value, volume, and margin intact.
Joseph RutakangwaCo-founder & CEO, Rwazi
2023 Consumer Trends in Emerging Markets
Inflation reshaped consumer behaviour across Africa, Latin America, Eastern Europe, and ASEAN-6 in 2023. Currency pressure, supply chain disruption, and shifting purchase preferences redefined emerging-market trends.
Joseph RutakangwaCo-founder & CEO, RwaziSee Rwazi working on your category.
Live walkthrough of Sena's consumer intelligence on the markets that matter to you.