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7 ARTICLES

U.S. economy 2025: Inflation's lasting impact on consumer spending
MarketsSep 12, 20254 min read

U.S. economy 2025: Inflation's lasting impact on consumer spending

Despite cooling inflation and steady job growth, U.S. households remain under strain. Rwazi Insights shows real wages have slipped 0.7% since 2021, leaving families with less purchasing power.

Benedicta PhilemonDecision Intelligence Analyst
Fast food inflation is eating away at its value promise
IndustryMay 23, 20252 min read

Fast food inflation is eating away at its value promise

Over the past decade, fast food has quietly undergone a transformation, one that's catching both consumers and competitors off guard. Once heralded as the go-to option for affordable dining, fast food chains have steadily hiked their prices at a rate that now significantly outpaces broader food-away-from-home inflation. Between 2014

Benedicta PhilemonDecision Intelligence Analyst
Panic buying rises amid economic uncertainty
IndustryMay 1, 20253 min read

Panic buying rises amid economic uncertainty

Last month, U.S. retail sales rose by 1.4 percent, with a 4.2 percent increase year-over-year. At first glance, these numbers might signal strong consumer confidence. But a closer look reveals a more urgent and complex story, one driven by anxiety rather than optimism. Consumers are not spending

Benedicta PhilemonDecision Intelligence Analyst
Retailers double down on private brands to combat inflationary pressures
IndustryApr 10, 20252 min read

Retailers double down on private brands to combat inflationary pressures

Retailers are expanding private label offerings as inflation reshapes consumer spending. Nearly 60% of retailers are enhancing private label products, transforming budget options into strategic business initiatives that build loyalty and margin.

Benedicta PhilemonDecision Intelligence Analyst
The consumer spending slowdown: what it means for businesses and CEOs
IndustryMar 27, 20252 min read

The consumer spending slowdown: what it means for businesses and CEOs

A shift is happening in consumer behavior. Apparel spending is down 12% year-over-year, luxury in-store purchases dropped 9.3%, and grocery shopping patterns are shifting toward cheaper proteins. Shoppers are tightening wallets and prioritizing value.

Benedicta PhilemonDecision Intelligence Analyst
Thriving in inflation: value-driven strategies for FMCG success
IndustryDec 11, 20233 min read

Thriving in inflation: value-driven strategies for FMCG success

The FMCG industry sits at a crossroads in today's economic climate. Inflation, persistent and global, is wreaking havoc on consumers and producers, demanding innovative solutions to keep value, volume, and margin intact.

Joseph RutakangwaCo-founder & CEO, Rwazi
2023 Consumer Trends in Emerging Markets
IndustryFeb 20, 20239 min read

2023 Consumer Trends in Emerging Markets

Inflation reshaped consumer behaviour across Africa, Latin America, Eastern Europe, and ASEAN-6 in 2023. Currency pressure, supply chain disruption, and shifting purchase preferences redefined emerging-market trends.

Joseph RutakangwaCo-founder & CEO, Rwazi
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