#Consumer behavior
9 ARTICLES
Winning Strategies for real time consumer intelligence in 2026
In 2026, consumer behavior moves faster than quarterly reports. Real-time intelligence lets brands respond, personalize, and forecast before competitors do.
Benedicta PhilemonDecision Intelligence Analyst
4 ways US brands are driving 9% higher loyalty in 2025
US brands are boosting loyalty by 9% in 2025 by acting on verified intent signals. Personalized offers, gamified experiences, values-driven rewards, and real-time insights turn early consumer signals into deeper, lasting connections.
Benedicta PhilemonDecision Intelligence Analyst
4 trends shaping consumer research in 2025
Consumer research is changing fast. AI speeds decisions, privacy-first data protects trust, and real-time feedback reveals changing behavior. Brands that combine these signals gain a sharper, faster, and more accurate view of what consumers want next.
Benedicta PhilemonDecision Intelligence Analyst
Inside the $1.5 trillion subscription economy: the breaking point
The $1.5T subscription economy faces a reckoning. Consumers now pay for 3.7 services but use just 2.3, wasting $273 yearly. As budgets tighten, only platforms delivering clear, daily value will survive the coming shakeout.
Benedicta PhilemonDecision Intelligence Analyst
Why the $200 billion AI push fails to move smartphone buyers
Smartphone makers have poured $200 billion into AI features, yet U.S. consumers remain skeptical. Price, battery life, and storage still drive purchases, highlighting a growing gap between industry hype and what users actually value.
Benedicta PhilemonDecision Intelligence Analyst
Walmart to Apple: the few companies defining consumer behavior
The top 10 consumer giants now command $2.2T in revenue. Walmart and Amazon dominate on value and convenience, Apple and LVMH win on innovation and luxury, leaving the mid-market squeezed.
Benedicta PhilemonDecision Intelligence Analyst
How Americans turned gaming into a $72B mainstream movement
In 2024, the gaming industry in the United States reached a staggering $71.92 billion in revenue. But the most compelling number isn't financial, it's behavioral. According to our latest data, 71% of U.S. consumers played a video game in the past month, a figure that signals
Benedicta PhilemonDecision Intelligence Analyst
Panic buying rises amid economic uncertainty
Last month, U.S. retail sales rose by 1.4 percent, with a 4.2 percent increase year-over-year. At first glance, these numbers might signal strong consumer confidence. But a closer look reveals a more urgent and complex story, one driven by anxiety rather than optimism. Consumers are not spending
Benedicta PhilemonDecision Intelligence Analyst
Retail sales trends: a shift in consumer behavior
February's retail sales report shows a slowdown, sales increased just 0.2% vs the expected 0.6%. January was sharper, with 1.2% decline, the steepest in three years. But consumers aren't disappearing, they're adapting and shopping smarter.
Benedicta PhilemonDecision Intelligence AnalystSee Rwazi working on your category.
Live walkthrough of Sena's consumer intelligence on the markets that matter to you.