#Brand strategy
5 ARTICLES
Corporate breakups and the future of consumer packaged goods
Kraft Heinz, Keurig Dr Pepper, and Unilever are reshaping strategy by breaking up sprawling portfolios. The goal is sharper focus, faster adaptation, and stronger consumer trust. Agility, digital engagement, and sustainability are emerging as the real drivers of growth in consumer goods.
Benedicta PhilemonDecision Intelligence Analyst
US consumer sentiment hits multi-year lows
US Consumer Expectations Index falls to 60, down 18% in one cycle. With 68% of GDP tied to consumer spending, the recalibration cuts across income, age, and politics.
Benedicta PhilemonDecision Intelligence Analyst
Unveiling the power of consumer insights: Rwazi's guide to understanding your customers
In today's competitive landscape, understanding your customers is no longer enough. Businesses require deeper insight, the ability to decode the thoughts, feelings, and motivations that drive purchasing decisions and build durable loyalty.
Joseph RutakangwaCo-founder & CEO, Rwazi
Experience is King: The Key to Unlocking Consumer Loyalty
Consumers buy experiences, not just products. CPG brands from Hint Water to Cholula bake experience into packaging and brand, and use consumer insight to build loyalty that outlasts price competition.
Joseph RutakangwaCo-founder & CEO, Rwazi
The Power of the Purse
Women control over $30 trillion in global consumer spending today, rising to $40 trillion by 2030. CPG brands that decode female consumer behaviour win disproportionate share, and miss it at their peril.
Joseph RutakangwaCo-founder & CEO, RwaziSee Rwazi working on your category.
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