#AI
9 ARTICLES
4 ways US brands are driving 9% higher loyalty in 2025
US brands are boosting loyalty by 9% in 2025 by acting on verified intent signals. Personalized offers, gamified experiences, values-driven rewards, and real-time insights turn early consumer signals into deeper, lasting connections.
Benedicta PhilemonDecision Intelligence Analyst
4 trends shaping consumer research in 2025
Consumer research is changing fast. AI speeds decisions, privacy-first data protects trust, and real-time feedback reveals changing behavior. Brands that combine these signals gain a sharper, faster, and more accurate view of what consumers want next.
Benedicta PhilemonDecision Intelligence Analyst
Geopolitics, AI and U.S. business strategy: what founders must know in 2025
Global AI spending will hit $1.5T in 2025, but U.S. firms face geopolitical, regulatory, and supply-chain challenges that could impact efficiency and growth.
Benedicta PhilemonDecision Intelligence Analyst
How China is quietly overtaking the U.S. in global research & development
Global R&D spending soared to $2.75 trillion in 2023, but the real story lies beneath the headline, China's rise as a dominant innovation power, fundamentally altering the balance of global technological leadership. Once viewed primarily as the world's manufacturing hub, China is now a full-scale R&
Benedicta PhilemonDecision Intelligence Analyst
Retail's crystal ball: how predictive analytics is rewriting the future of commerce
The retail analytics market is projected to explode from $7.56B in 2023 to $31.08B by 2032. This isn't just a trend, it's a strategic transformation. Retailers are trading guesswork for foresight, using predictive analytics to steer smarter decisions.
Benedicta PhilemonDecision Intelligence Analyst
Elevating cross-border retail intelligence with advanced consumer segmentation
Consumer behavior in 2023 can feel like a kaleidoscope of contradictions, Gen Z environmental evangelists splurging on fast fashion, suburban farm-to-table fans in single-use plastic. Broad demographic assumptions miss the real micro-segments.
Joseph RutakangwaCo-founder & CEO, Rwazi
The future of market research: emerging trends and innovations
The market research industry, worth $80B globally, is being transformed rapidly. From leveraging AI to decentralizing data collection, three key trends disrupt traditional techniques and drive insights that are faster, cheaper, and more personal.
Joseph RutakangwaCo-founder & CEO, Rwazi
Evolving with the market: AI and ML unlock new levels of FMCG market intelligence
Sophisticated supply chain management is vital in FMCG given high volume and rapid turnover. AI and ML are unlocking new levels of market intelligence, turning forecasting, packaging, and distribution from guesswork into proactive decision-making.
Joseph RutakangwaCo-founder & CEO, Rwazi
Navigating the market research landscape: key trends to watch in 2024
Market research plays a pivotal role in shaping strategic decisions. As we step into 2024, the landscape is poised for transformation, driven by technological advancements, changing consumer behavior, and the need for deeper insights.
Joseph RutakangwaCo-founder & CEO, RwaziSee Rwazi working on your category.
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